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Matchmaker und Digital Masterminds Top-Conference!

Als passionierte Schrittmacher für junge StartUps, aus den Bereichen Social Media und Apps, sind wir oftmals auf der Suche nach erfolgsversprechenden Ideen und deren Köpfe. 
Was international relativ unkompliziert ist, gestaltet sich an unserem Kölner Firmensitz doch eher schwierig. Anspruchsvolle Events rund um das Thema “Start Up Kultur” sind leider dünn gesät.

Umso mehr freuen wir uns als iSteps App Ventures auf die erste “ADVANCE Conference”. Wir empfehlen allen Gründern den Besuch dieses Events, allein schon wegen des vielversprechenden Ansatzes.

Denn der Veranstalter “Medien.NRW” wird vom 19-20 September 2011 sowohl Venture-Capital, Business Angels, als auch Start Ups auf dieser Konferenz zusammenführen und vernetzen. Auch können Start Ups in mehreren Pitch-Runden ihre Ideen direkt vor einer extrem sachkundigen Jury präsentieren. Ein richtungsweisender Event, der nicht nur für Köln, sondern für die gesamte Region mehr als nur ein Zeichen setzten wird!

Mehr Infos hier:

http://www.advance-conference.com

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Apple’s App Store Downloads passed 15 billion!

mehrdadpiroozram:

Today Apple announced the following impressive facts:

- 15 billion apps have been downloaded

- over 200 million iPhone®, iPad® and iPod touch

- by 425,000 listed apps and 100,000 native iPad apps

to consumers in 90 countries

Apple has paid developers over $2.5 billion to date

full announcement: 

http://bit.ly/nT3RDT

Reblogged from all about Apps!
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Apps are Changing Traditional Business Models

The immense and innovative power of apps is demonstrated by the latest development by our portfolio company “Widgetlabs”. In collaboration with Telekom Out of Home Media and the travel company Robinson, has created an app which has heralded a new era in out of home advertising. For the first time ever, this app offers passengers at German airports an interactive way to share their personal messages on large screens.

Further information about this:

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The new way to share photos instantly!

imageloop:

imageloop is the new way to share what’s happening in your life.

 ★ shoot and share photos
 ★ add cool filters (Lomo Camera, Tilt-Shift Model, Sepia Tone, …)
 ★ tell friends what you are doing
 ★ and where you are;

Post your favorites directly on
 ★ Facebook
 ★ Twitter
 ★ Flickr
 ★ Tumblr
 ★ foursquare

With a cool design and innovative features, imageloop is sure to improve your mobile social experience!

Available on the iPhone and iPod Touch.

Reblogged from imageloop
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Social-/Mobile aggregator apps

The speed of app innovations, especially mobile apps, is unbelievable and at the same time challenging for all players in the market. In the US the app hype started with social apps. In Europe we needed more time to understand the value of apps in general. 
More than two years after social app stores rocked in myspace and facebook in the US, apps finally came over to EU over the iPhone and the Apple app store in 2008.
Mobile social aggregators were one of the market openers for that trend. In my view they brought, besides game apps, the break-through for apps in Europe.
One of our portfolio companies, widgetlabs, the first European app agency, developed a social aggregator for Vodafone Germany (Vodafone Update). The model was an early ‘mobile first’ case around the world. Today we all know, based on Fred Wilson’s famous advice, that in the future mobile gonna be first in most cases.
This market is now moving towards consolidation. It looks like UeberMedia is one of the players which is driving this market to new dimensions. They own UeberTwitter a famous Blackberry aggregator, they recently bought EchoFon, one of the early players on iPhone and today they announced the acquisition of TweetDeck for close to $30mil. TweetDeck is a major desktop aggregator which successfully managed to catch the mobile side of the party as well. 
The hard conclusion is that the time between starting an app venture till consolidation seems to be about two to three years within the mobile app space! For corporates this pace will be their worst nightmare, as we can see in the Nokia case!
TweetDeck Announcement: http://techcrunch.com/2011/02/11/ubermedia-tweetdeck/

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Die Zukunft der Werbung

Am 25.11.2010 veranstaltete das Mediencluster NRW den internationalen Kongress “The World after Advertising” in der Landeshauptstadt Düsseldorf (www.world-after-advertising.com).

Top-Referenten beleuchteten zukunftsträchtige Wege und Konsequenzen um eine sich neu erfindende Werbewirtschaft. Mehrdad Piroozram referierte hier über “The future relevance of in-app advertising” und gab einen spannenden Ausblick über die Zukunft der stetig wachsenden digitalen Beweglichkeit, wie auch die hierdurch angefeuerte Alleinstellung von Apps und dem dazugehörenden Kosmos.

Apps & Ads

View more presentations from Mehrdad Piroozram

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